Early Christmas Gift
Winter is almost here and some want to say ’Merry Christmas’to their loved ones with an unexpected ski trip. In the UK the weather is still a bit ‘up and down’ in many ways. Across the rest of Europe however the temperature has been falling steadily for quite a while. All the ski resorts across the Alps have begun to operate and the first waves of ski enthusiasts have already landed. This season though there has been a remarkable difference in the pricing and operating structure. Skiing just like every other tourist activity has not been immune to the economic freeze.
Many tariffs this season have tried to remain competitive without losing their margins – a difficult feat even in good times. It is because of this small price war that the ski numbers are still up comparatively year on year. Operators know that they have to refrain from upping their prices too much for fear of scaring off both the regulars and the newbies. Yet the price war has extended further afield into the realm of ski equipment.
